A TASTY TRIO OF MENU DESIGN PACKAGES

THE APPETISER

THE LIGHT BITE

THE BIG BITE

BOOSTING F&B SALES WITH MARKETING

We put the bite into multisite menu design and marketing, using tried and tested techniques to drive customers to spend more. And our expertise is now available in a tasty trio of packages, each tailored to meet your specific needs.

THE APPETISER

Helping your customers buy more easily.

This is for you if you feel that you need to improve the design and navigation of your menus to increase sales.

This package will give you…

Harder working menu designs, created specifically to appeal
to your core target audience, by menu design specialists
Incorporation of tried and tested design techniques that will
actively promote high margin dishes and encourage upselling
Menu designs and layouts utilising proven research into the psychology of menu navigation
A specialist partner with over 20 years’ experience in menu creation, to help you deliver the sales you need

THE LIGHT BITE

Helping your customers buy more, and return more.

This is for you if you are experts in service and delivery, and you know your offer is right, but you believe there are opportunities to upsell and optimise sales by enhancing your menu design and navigation, dish descriptors and supporting marketing material.

This package will give you THE APPETISER plus…

Engaging content, copy, and dish descriptions, created by menu content specialists
A suite of supporting marketing material to support your menus
and help your customers buy more

THE BIG BITE

Helping your customers fall in love with your restaurants.

This is for you if you want to deliver a profitable, outstanding F&B experience that your customers will fall in love with. You know that design and marketing will play a significant role in achieving this, but you don’t have a specialist in-house team to support you.

This package will give you THE LIGHT BITE plus…

A solid, researched proposition that’s right for your customers,
on which to form the basis of all food development, interior design
and operational planning
A new F&B brand (or multiple brands) to represent the F&B
experience you are delivering
A partner to work with you and your food development team
curating the perfect menu content
The tools to help train and develop the team to deliver the brand experience consistently

Bite size summary

Package deliverables

THE APPETISER

Concept development and design for a suite of food and drink menus
Cross-match of all kcals and allergen details from food supplier specifications
Set up and supply of web compatible menus
Grammar, spelling and punctuation checks of all supplied dish descriptors

THE LIGHT BITE

THE APPETISER plus…

Copywriting of dish names and dish descriptors from food supplier specifications
Management of customer facing photography shoot of core dishes for use on POS and social media
Creation of supporting POS and POS plan
Supply of supporting social media assets
Management of all print and logistics

THE BIG BITE

THE LIGHT BITE plus…

Venue visits, customer research and subsequent name/brand/proposition development
Creation of proposition specific brief for food development team/supplier
Working alongside the food development team, creation of proposition relevant menu content
Management of food spec photography shoot for kitchen use
Development and implementation of launch strategy (internal and external)

Hungry for success

Whether you’re craving a fresh strategy or just want
a taste of what we can achieve together, let’s talk.

Download as a PDF Get in touch!

     EXCELLENT  
     Based on 7 reviews 
    
 
 
   
 
 
        
   Louise Gale 
 22 October 2024
 
 
 Trustindex verifies that the original source of the review is Google. I have worked with Pure for 20 years on many marketing campaign projects that have required expert strategic insight into marcoms – including branding, point of sale, design, strategy, campaign management, and overall planning and delivery. The knowledge and experience that the team bring to the table is invaluable, blending commerciality with creativity to give clients the best results possible.
  
 
       
   Ian Boden 
 22 October 2024
 
 
 Trustindex verifies that the original source of the review is Google. Working as a freelance hospitality consultant for many high street and independent operators, I have found myself working alongside Kate from Pure on many occasions.

On every project, Pure have been magnificent in what they do! Their briefings always capture every requirement required, which in turn makes my job easier, for which I say thank you. They always deliver on time and always above the expected standard. The quality of the design is always eye-catching which they achieve by understanding the brand, the brand's business model and the customer base of the brand.

I would highly recommend Pure!
  
 
       
   David Grindrod 
 22 October 2024
 
 
 Trustindex verifies that the original source of the review is Google. I have had the pleasure of working with Kate and the team at Pure leisure on several occasions over the past few years. There ability to interpret a brief and deliver exceptional service is second to none. For any marketing, menus or business collateral I would highly recommend them.
  
 
       
   Lindsay Stephenson 
 14 October 2024
 
 
 Trustindex verifies that the original source of the review is Google. Kate and Team provide a great service and are our go-to people for design and creative work.  They are responsive, provide creative  solutions, are able to produce work at pace and to tight deadlines and the output is always quality.  Highly recommend!
  
 
       
   Michaela Lake 
 11 October 2024
 
 
 Trustindex verifies that the original source of the review is Google. I've worked with Kate the team for a number of years now on various projects and during that time, their support, creativity, attention to detail, and overall delivery is always exceptional, they are so easy to work with, and always go that extra step to ensure everything is just right. I would highly recommend Pure to any business looking for a trustworthy, professional, supportive partner for their marketing needs.
  
 
       
   Simon Haslam 
 11 October 2024
 
 
 Trustindex verifies that the original source of the review is Google. I've been using Pure Leisure Marketing since 2003 and can’t recommend them enough! Their professional, warm, and friendly service always exceeds expectations. They go above and beyond in customer service and have an excellent problem-solving attitude. I wholeheartedly endorse them and share my positive experience with others!"
  
 
       
   Natalie Walker 
 10 October 2024
 
 
 Trustindex verifies that the original source of the review is Google. Always delighted with the creative marketing campaigns designed by Pure. The team take the time to fully understand the brand and target audience, delivering creative and compelling print materials that perfectly capture the right message. From brochures to branded in store point of sale (both print and digital), everything is executed with precision and care. Their expertise in traditional marketing truly shines. I highly recommend Pure for any business looking to elevate their marketing efforts!